Guest Article: Branding Yourself In The Smash Community
Hey everyone, HugS here, and I wrote a little piece.
This is for the players that are getting good and are wondering how to get known. This is for the players who feel they are better than some of the game’s biggest names, yet can’t seem to pull in the same kind of notoriety. Building a brand that people associate with can get you more support than your skills ever could alone.
Intro to Branding
While I can’t say I’m the foremost expert on brand building, I can say that I am very much in control of the image I put out there, and it’s all very intentional. I want there to be no confusion about who I am, and what I represent. In fact, it’s almost disgusting how predictable I am. However, that makes my actions a consistent reminder of my brand.
The thing about building your brand is that you can produce both positive and negative perceptions about yourself. Widespread likability is not the point. I don’t care who you are, as long as you’re in the public eye, you’re going to get negative feedback. Is your record completely spotless? Well then, there are people out there who hate cookie cutters too.
So let’s get this straight: the main point about brand building is to generate support from the people who associate with it.
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